CMO ‘All-In’ Strategies For 2011

A Chief Marketing Officer of a large, multi-national corporation may have a big marketing budget, but along with those resources comes big responsibility and constant scrutiny over how those dollars create return for the organization. Successfully meeting the business goals of a global organization means that those marketing leaders have little room for error when deploying their marketing strategies throughout the business units of their company.

Demonstrated comprehension of every marketing channel, including emerging digital and social mediums, is imperative for CMO with global visibility and exposure.

Don’t miss your opportunity to join leading B2B marketers from General Electric, Motorola, JPMorgan Chase, and BtoB Magazine as they discuss marketing strategies that worked for them in 2010 and how they are shaping their marketing agenda and budgets for 2011...and what trends we should look for.

Eileen Zicchino, Managing Director and Chief Marketing Officer – J.P. Morgan’s Treasury Services Business

Eileen Zicchino is Managing Director and Chief Marketing Officer for J.P. Morgan’s Treasury Services business. In this capacity, she is responsible for brand management, strategic product marketing, campaign management, creative services, collateral development, client communications, business intelligence, syndicated and proprietary research, advertising, Internet management and client events on a global scale. A member of the firm’s Marketing Council and Brand Architecture Board, Zicchino also represents the firm to Society for Worldwide Interbank Financial Telecommunication for marketing activities.

Tom Haas, Executive Communications for Pratt & Whitney

Tom Haas was named Chief Marketing Officer of Siemens Corporation in 2002. In this position he is responsible for the planning, direction and execution of all corporate marketing and brand advertising programs for the $25 billion US operations of Siemens. Tom’s role also includes responsibility for corporate sales support programs, customer events, sponsorships and strategic marketing alliances. His team also worked on the global launch of the Siemens “Answers” campaign which was rolled out last year in more than 60 countries.

Prior to joining Siemens in 1992, Mr. Haas was Senior Director, Executive Communications for Pratt & Whitney, a division of United Technologies. He has more than 30 years of experience in corporate marketing and communications functions including management positions at both United Technologies, where he served as Director, Corporate Advertising and at Rockwell International.

John Favalo, Managing Partner - Eric Mower and Associates (EMA)

As managing partner for Eric Mower and Associates (EMA) Group B2B, John Favalo guides the business direction and development of the practice while working with clients to establish competitive branding and positioning strategies, create integrated marketing communication plans, and launch new products and services. He has created a number of EMA’s proprietary planning tools and is a frequent speaker on the topics of communications, business-to-business branding and marketplace change. Favalo has worked with a variety of business-to-business clients including: Kodak, FedEx, Motorola, Carrier Corporation and Newell Rubbermaid.

A past chairman of the international board of directors for the Business Marketing Association, Favalo has been named on BtoB magazine’s “Who’s Who in B-to-B” list for the past five years and received the prestigious 2010 G.D. Crain Award at the 2010 from the Business Marketing Association. EMA Group B2B was named one of the top two midsize b-to-b agencies by BtoB magazine in 2009. Favalo is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications.

Panel Moderated by:
Bob Felsenthal, Vice President and Publisher – BtoB Magazine

Bob Felsenthal is vice president and publisher of BtoB Magazine, Btobonline.com, and Media Business Magazine. He was named publisher of BtoB Magazine, a Crain Communications publication, and BtoB’s website, BtoBonline.com, in May 2000. In 2003, he launched Media Business Magazine as part of the BtoB group. Prior to BtoB, he was associate publisher of Crain’s New York Business. He also worked in various positions at Crain’s Chicago Business after launching his career in marketing at The Chicago Sun-Times and Chicago Daily News.

BMA Members: $20
Non-Members: $40
Be sure to register today!